Pricing routines and industrial dynamics
نویسندگان
چکیده
منابع مشابه
Industrial Pricing: Theory and Managerial Practice
We organize the existing theoretical pricing research into a new two-level framework for industrial goods pricing. The first level consists of four pricing situations: New Product, Competitive, Product Line, and Cost-based. The second level consists of the pricing strategies appropriate for a given situation. For example, within the new product pricing situation, there are three alternative pri...
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ژورنال
عنوان ژورنال: Journal of Evolutionary Economics
سال: 2019
ISSN: 0936-9937,1432-1386
DOI: 10.1007/s00191-019-00645-8